Experian BEATS is designed to provide high confidence contact information for individuals through two key services: BTS (Best Telephone Solution) and BAS (Best Address Solution). With over several years of development, these solutions leverage credit bureau data and additional external sources, identify likely current address and telephone details are identified for each person.
Businesses need up-to-date contact data for effective communication and decision-making.
Provides validated and ranked contact indicators, removing outdated or irrelevant information, and applies rules intended to exclude numbers not reliably linked to the subject.
Refines and validates address and employment information, ensuring high-quality data through standardisation and verification.
Designed to support POPIA-aligned data handling and privacy controls.
Access to accurate contact and employment data allows businesses to improve engagement and communication strategies.
Three primary datasets include: